Last week we were working to get the first phase of your integrated project handed in. Every regular student had to go through this process and we had a great success among a number of classes- ours being one of them!
We also finished the analysis of the advertisement and looking at the first of the advertising techniques.
Coming up: Your LES, which is a two day testing period, starts on Tuesday and ends Wednesday. This LES will test how competent you are in the various materials that we have learned this term- especially the vocabulary, Branding, Spin, and Advertising techniques, as well as looking how the brain makes decisions and designs solutions- this is where marketers and advertisers want to be- knowing how you think is the first step to successfully creating a need and providing a solution/product.
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