Last Week Review (end Oct 2)

Looking at my agenda it's blank.  That can mean one of two things- eithr we did nothing or we did so much that I didn't have time to record it...  (we won't even think of the third option- my procastative nature...) but looking back at the week this is what we did:

1. Looked at old cigarette commercials which make great examples of branding.  If you want the "fun" to continue just do a Youtube search for cigarette commercials. 
2. By looking at these commercials we saw the use of "distances" used by advertisers to make a product "friendlier"- these distances are: 1) Social, 2) Personal, and 3) Intimate.
3. We also looked at the definitions of Lobbyist and Spin- techniques used by advertisers, companies/corporations and politicians to convince people of their point of view.  To support this we watched the satirical movie "Thank You for Smoking"

Coming up:  We'll be looking a bit more closely at the integrated project and Power Point presentations- getting you ready for your Oct 22 project due date.  We will also continue to look at branding/logos and advertising- consentrating on the Visual image in the advertisement.  Later to look at Companies and their presence on the internet and how they advertise.