Last Week Review (end Sept 25)

This week there were a lot of NOTES!  Specifically they were about BRANDING and TARGET AUDIENCE.  These are techniques used by marketing departments, advertisers, companies, and governments to gain public opinion and convince people to consent to something (i.e. buy a product, support a cause- like a war, allow a law to be passed).

It is important that they use the decision making process (Identify, Analyze, Design, Implement, and Evaluate) as the base to sway their target audience.  Also important is to realize that everyone has an agenda and an opinion- even no opinion is considered when making the statistics that marketers need.

On the mini-day we went over the requirements for your Integrated Project Presentation- due Oct 22.  We look more closely at power point presentations.  Until then you should have answers to the following: 1) what you will create, 2) what organization you will represent, and 3) which subjects (and teachers) you will connect with.

Coming Up: we will be looking at a particular case study of Branding: Cigarettes (for fun do a search of YOUtube- CIGARETTE COMMERCIALS) and then watch the movie Thank You for Smoking.

Homework: There is no official homework- but you should take this time to review, get up to date, and think about your integrated project.