Last Week Review (end Sept 17th)

This last week we looked further into the process of how we make decisions. This process (Identify, Analysis, Design, Implement, and Evaluate)is something that we do sometimes in split seconds and other times it takes us weeks and months to do.  This is the outline you will follow for your Integrated Project.  We looked at how advertisers attach themselves to this process and create either a NEED (Got Milk?) or a SOLUTION (Sham-Wow) by using HOOK STATEMENTS. 

Designing a good hook statement is not the easiest thing to do; the hook statement should hint at the product while targeting the audience (TARGET AUDIENCE).

We also looked at what makes a good Power Point Presentation- the amount of information, the pictures and their arrangement on the slide is key.  Be sure when you are arranging those things that you take into account their size, color and form (these are basic elements of design).

Coming up: we are going to look at the concept of target audience, logos and branding

Homework:

1. Response to Class Questions/Ideas #1 with a picture to illustrate your thoughts
2. Integrated project idea (sadly very few people have done this... not so good...)